The Explainer Video Formula
Explainer videos have become essential marketing tools. In 60-90 seconds, they introduce products, explain services, and drive conversions. Voice over is the glue that holds them together.
Explainer Voice Styles
The Friendly Guide
Warm, conversational, approachable. Most common style. Works for B2C and friendly B2B brands.
The Energetic Pitch
Upbeat, enthusiastic, fast-paced. Good for apps, startups, and younger demographics.
The Calm Expert
Measured, authoritative, trustworthy. Suits financial services, healthcare, enterprise software.
The Quirky Character
Unique, memorable, distinctive. Risky but can differentiate bold brands.
Script and Voice Sync
Explainer videos are tightly timed. Voice over must:
– Hit exact timing marks
– Sync with animation beats
– Leave space for visual storytelling
– Maintain energy throughout
The 150-Word Minute Rule
Most explainers aim for 150 words per minute—fast enough to convey information, slow enough to comprehend. A 90-second video = roughly 225 words.
Casting for Explainers
Request auditions with actual script excerpts. Listen for:
– Natural conversational flow
– Ability to make corporate language sound human
– Energy that matches your brand
– Technical quality of home studio
Multilingual Explainers
Taking your explainer global? Consider:
– Script adaptation (not just translation)
– Timing adjustments for longer languages
– Cultural reference changes
– Consistent energy across versions
Our Explainer Expertise
KW Voice Over has voiced thousands of explainer videos across 70+ languages. We understand timing, tone, and what makes explainers convert.
Get a quote for your explainer video today.